Digital Marketing Manager

Manager of Digital Marketing | 6-Month Contract to Perm

Are you a heavy-hitting digital strategist looking for a high-impact leadership role? We are representing a leading national healthcare provider currently undergoing a major phase of digital transformation and brand integration.

This is a 6-month temporary contract with a very high likelihood of transitioning into a permanent position for the right leader.

About the Company

Our client is a prestigious, multi-state healthcare organisation dedicated to providing world-class medical services. They operate in a complex, multi-brand environment and are currently at a pivotal point of growth, integrating high-profile private hospitals into their national digital ecosystem.

About the Role

As the Manager of Digital Marketing, you are the strategic owner of the national digital presence. You will lead SEO, content, social media, and website governance across all service lines.

• Strategic Integration: Lead the digital migration of newly acquired hospitals, ensuring seamless website and social media transitions.

• Platform Ownership: Oversee a national website portfolio, focusing on UX, accessibility, and technical performance (Contentful CMS).

• Performance Leadership: Drive the national SEO and SEM strategy to maintain market-leading visibility.

• Governance & Risk: Ensure all digital activity meets TGA guidelines and Australian Privacy standards.

About You

We are looking for a credible, senior leader who can influence at the executive level.

• Experience: 8–10+ years in digital marketing, with at least 3 years in a Director or Senior Leadership role within a large, complex organization.

• Technical Prowess: Deep expertise in SEO strategy, GA4, and managing enterprise-level CMS platforms (Contentful experience is a major plus).

• Adaptability: Proven track record in managing multi-brand portfolios and large-scale digital integrations.

• Compliance Savvy: Familiarity with TGA therapeutic advertising guidelines and Privacy Act requirements.

Benefits

• Path to Perm: A genuine opportunity to secure a long-term executive fixture within the business.

• High Visibility: Report directly to the Head of Marketing and the Chief Public Affairs Officer.

• Impact: Take the reigns of a major digital integration project from day one.

• Flexibility: Competitive day rate or pro-rata salary with a hybrid working model.

Ready to lead a national digital evolution? Apply now or reach out to julia.beaconsfield@randstad.com.au for a confidential discussion.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.